Ep.133: Understanding the Compliance Behind Internal & External Marketing
Physical Therapy Private Practice: Secrets of the Top 10%
Today Brian talks about how to win the “talent war” in the world of employment and personnel. Let’s cut through the noise and get right down to the successful actions. What are the top 10% of practice owners doing right NOW to attract the absolute best personnel? Tune in for a fresh view of the best staff recruiting and retention strategies as we enter 2021.
- Put the purpose of giving first
- People are attracted to confidence
- Your employees notice your priorities
- Have a targeted recruitment plan
- 5 Phase Hiring Process
- The person is more important than the resume
- Get comfortable with not always having to give an answer right away
- Establish an employee-centered work environment
- Organize learning pathways to enhance clinical skills
- Aesthetically pleasing environment
- Onboarding into company & onboarding into post (with checklists)
- Share what the employee can expect from YOU
- You need a virtual LMS (Learning Management System)
- All Compliance standards must be in place
Today we discuss the various ways to go about opening your Startup in PT private practice. It can be frustrating working for someone else, especially if you have a natural leader/entrepreneur mindset. Although there is a lot you should know before opening a Startup, not knowing is never an excuse for not doing. If you’re ready to take some initiative, tune in to learn your Mobile PT, Cash-Based and Insurance/Traditional Model options.
- Not knowing is NOT an excuse for not doing
- Mobile PT: Outsource your billing!
- Must be able to confront money
- *We do not recommend that you Startup with a partner
- You’re going to need an EMR System
- 12-24 sq. ft. location
- We have an exact timeline for starting up (Gantt chart)
- SBA loan
- Traditional model = Insurance-based
- Cash-based income verticals
- It won’t work if you’re just chasing money
- Establish your pro forma
Today we kill multiple birds with one stone, so to speak. It’s time to confront what you might have been ignoring to emerge into 2021 poised for success – without making the same mistakes. It’s time to think ahead and learn what strategies you can employ for greater success with your Internal and External Marketing, while remaining Compliant!
- Invest in yourself and your staff, personally & professionally!
- Beware the Marketing referral program (pot-hole for non-Compliance!)
- Internal Marketing – know your brand
- For your clinic to stand out:
- Can patients schedule appointments through your website? Do you have a HIPAA-compliant app?
- Evaluate what your customers really want
- Your “market” is anyone within a 30-min drive of your office
- Nothing replaces humanity
- YOU establish your Company Culture
- Patient Care Representative (PCR) = Internal Marketing
- Front Desk Coordinator & Therapists are ALSO part of Internal Marketing
- PCR should inspire gamification and full engagement in the office
- External Marketing: social media, website, radio and newsletters
We once again welcome Compliance Expert and DPT, Daniel Hirsch, to the podcast to discuss the necessity of having a Compliance Program in your practice. Here’s the secret: NO division of your practice is safe from violation in Compliance (and the penalties are steep!). Therefore, you must take responsibility by getting educated on how to stay compliant – be proactive and prepared.
- People are not allocating enough time to Compliance
- People are not coming out of PT school with enough Compliance knowledge
- Get a tailored program to your practice’s needs
- For staff and patient safety – you need a Policy & Procedure Manual
- Safety is the new normal
- Checklist to build out Compliance program
- Don’t rely on memory to remember guidelines
- Must be ongoing and constantly updated
- The laws are always in flux and vary state by state
- Compliance touches every division of your practice
- “Friends and Family” policy can be non-Compliant
- We tend to ignore the things that we don’t understand
- The fines add up very quickly
On this podcast, Brain has a discussion with Gary Bowen from Aerus (formerly Electrolux) in New Port Richey, FL. Here, the two explore the efficacy and benefits of the Aerus air purification technology, which could be said to be the most powerful on the market. Developed with NASA and currently used in the International Space Station, in addition to being honored by the Smithsonian and inducted into the Space Technology Hall of Fame in 2017, this is a technology that every PT practice owner must know and explore. Tune in to learn how Aerus can add another crucial layer of protection and safety to your clinic!
- Air purification: HEPA VS. ActivePure
- Technology developed with NASA
- Helped design air purification technology for the International Space Station
- Incredibly cost-effective
- Disinfects all air and surfaces (prevents having to constantly clean & wipe down)
- Low electricity use
- 99.998% effective against Covid-19 live cultures after 7 hours
- Air inside home can be up to 10% more polluted than outside
- Extremely quiet
- FDA Certified Compliant Laboratory & independent lab tested
Contact Gary for $$ off with Special MEG Pricing!
- Call: 1 727-312-5003
- Use CODE: PT1512 (tell them you found them through MEG!)
- Aerus Facebook
Check out our limited-time MEG Academy October Special!
On this podcast, Brian begins by pausing to reminisce on his realizations about becoming a true CEO with work/life balance. He inspires his audience to lead by example, evaluate what type of owner they are, and work backwards from their products to find which stats & metrics they need to accomplish them. If you’re seeking a positive change, start with yourself and learn how important stats & metrics are for PT staff management and leadership.
- Your greatest challenge in PT is always the personnel
- Acknowledge the person, and validate the performance
- Manage by statistics, NEVER by personality
- Invest in your staff both personally and professionally
- Who you are is more important than what you accomplish
- Evaluate what type of owner you are
- Don’t get reasonable with your staff
- Work from metrics/stats on Org Board
- Be transparent about why these stats and products matter
- Your accounts receivable should never be over 15% over 90 days old (Billing metric)
- Make sure your staff knows how the statistics stack up in the overall company
- Check out our limited time MEG Academy October Special!
- Sign up for our PPS Sponsored Session: “Three Secrets to a High-Performing PT Practice: Actionable Tips on Company Structure, Compensation and Personnel”
- Resources page
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