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Ep. 120: Advocating Against Discrimination for Practice Success

Physical Therapy Private Practice: Secrets of the Top 10%

Episode 120: Advocating Against Discrimination for Practice Success

Well say it again: it shouldnt require a policy for us to be doing the right thing.” Yet, in light of what were seeing nationwide, we found it necessary to reevaluate how to appropriately handle personnel and practice anti-discrimination in physical therapy. Lets confront this issue to make a safe space for everyone, and learn how to enforce zero-tolerance for discrimination using firm policies in your practice.   

Key Takeaways/Points

  • Jack up your professional ability to confront these issues.
  • Everyone should have equal opportunity to reach their goals, both personally and professionally.  
  • Just because you havent personally experienced it, doesnt mean that it doesnt exist. 
  • Create your documented policies on Rocket Lawyer. 
  • Get these policies in your P&P manual.
  • Keep these areas of Compliance in check – training.
  • There is no room for hate in our profession or our world. 
  • 5 Phase Hiring Program 
  • Have zero tolerance for bad apple” employees – the thorough hiring process. 
  • Create an environment for everyone to succeed. 

Episode 119: They Say PT has Changed Forever… Why?

On this weeks podcast, Brian compares his personal mindset pre-pandemic, to how it has shifted today. Conclusion: its greatly different in some ways, and the same in others. Tune in for some crucial questions to ask yourself for your staff, patients and practice to decide what strategies would be best for you in your individual circumstance.

Key Takeaways/Points 

    • Telehealth is likely here to stay” – in some magnitude 
    • When the pandemic is over” will the HHS stop covering Telehealth for Medicare patients? 
    • Find the schedule that works for you 
    • For manual therapy – think outside the box for treating 
    • NOW IS THE TIME to move to a shared-risk model for your staff 
    • Clean out the clutter in your clinic! You need more floor space without paying more rent 
    • Think about how you can give greater value to your patients & staff 
    • You must bring in an LMS (Learning Management System)  
    • You need to invest in the power players around you so you can trust them and get out of their way 

Episode 118: The importance of company structure and an effective management team

On this weeks episode, Brian seeks to tackle STRUCTURE. He addresses the necessary actions to put you, the owner, at Cause over your time and operation by getting in this crucial element. A key ingredient of this is knowing how to manage your team, and how to communicate. Learn how to keep in your organization so that your leadership/executive skills can shine through.  


Key Takeaways/Points 

  • Don’t shirk your personnel management skills 
  • Run your practice – don’t let it run you 
  • Structure. Dictates. Function! 
  • Cultivate a business model that has a substantial structure 
  • You NEED some kind of organization chart 
  • Consider adding cash-based services to your business (hybrid model) 
  • The structure needs to go in first 
  • # of times over = certainty 
  • Most CEOs/Owners spend too much time treating patients, you have other hats that need attention.
  • Commit to training the “power players” that you hire 
  • It’s about hiring the being, the person (NOT the resume) 


Episode 117: 10 Ways to Help Your Clinical Staff Increase Production

We’re getting right down to it today folks, starting with this fact – PTs DO NOT BILL. In this podcast, Brain covers how to extinguish misunderstandings and misconceptions that may exist between new grads/staff and their Owners. As always: be transparent, communicate, and seek the facts for yourself.

Key Takeaways/Points

  • Physical Therapists DO NOT bill – we have nothing to do with Billing!

  • Codes are a digital format of your narrative note so that the carriers’ systems can read and interpret what was done with their clients
  • Practice your craft of PT ethically
  • It all starts with the interview & onboarding process
  • You must have company structure (and thereby Compliance) in place
  • Give your new hires confidence in you as a leader
  • Keep your administrative duties IN
  • Maintain and update your Policy & Procedure Manual (P&P). Actively use it to run your practice
  • The individual can only truly succeed after the group is successful – be able to measure this success!
  • Inspire your therapists to give an abundance of care
  • Designate a Compliance team (with a Compliance officer) to avoid any issues in your practice


Schedule your FREE Billing Assessment!
Problematic Physical Therapy Billing Remains an OIG Priority

Episode 116: 7 Tips for Effective Personnel Management

On this weeks podcast, Brian reiterates that this is the BEST time to evaluate every personnel move the practice owner is making as they start to bring their people back. Be respectful, open-minded, and real with your staff. He reminds that in order to be a good CEO and gain trust, you have to live by your commitments and show through actions that you are trustworthy! Tune in to learn how to effectively manage your personnel as a respected leader.  

Key Takeaways/Points

  • Reengineer your practice to align with your new company culture.
  • Be yourself and show the real you (transparency!). Be willing to compromise.
  • Hire REAL people! Try to get past the “best foot forward” and straight to the real person. Don’t just hire the resume.
  • Build work relationships based on TRUST.
  • Respect comes from those who can hold the line of accountability.
  • Invest in your staff’s education – it’s the one thing that can never be taken away! (Consider an internal LMS system!)
  • Share your vision with your staff, and get their participation in it! The best-tasting cake is the one that you participated in making.


Download Our Personnel Management Toolkit
Access The COVID-19 Policy & Procedure Playbook
Visit our COVID-19 Resource Page

Episode 115: What Happens When the PPP Fund Runs Out?

This week, Brian motivates his audience by reminding them of the steps that they can take to internally bring their practice back to where it needs to be for their patients, staff and community. He relays his knowledge of the current state of the PPP and finances as they apply to practice owners based on his research. Tune in to learn details of the PPP fund, your Business Strategic Plan (BSP), and more!

Key Takeaways/Points

  • Potential shift in time frame of the PPP

  • SBA has issued a Forgiveness Application (submit to your lender!)
  • “If you keep doing what you’re doing, you’re gonna keep getting what you’ve got”
  • Pull out your 2020 Business Strategic Plan (BSP) and UPDATE it
  • If you don’t have one yet, MAKE ONE! You need a roadmap!
  • 3 most important actions of business operation moving forward:
  • Environment reengineering costs and maintenance
  • Only adopt the new services that you believe in
  • Your patient scheduling as it pertains to your weekly volume of the new practice operations
  • We have to move forward into this new environment like a Startup!
  • Work out your cash-flow projections from now to at least October 1st
  • Pro forma for income and expenses
  • Create a new financial plan!
  • Invest your resources to keep your focus on GROWTH!
  • Invest in yourself and your team


Watch a brief Demo of Brian explaining the Cash-flow projection!
Access The COVID-19 Policy & Procedure Playbook
Visit our COVID-19 Resource Page