PT Private Practice: Secrets of the Top 10%2020-05-12T10:10:02-05:00

Episode 163: MEG Academy – The “Google” of PT Private Practice

By |May 12th, 2021|Podcast|

Let’s get back to the basics – What is MEG Academy? Many owners face the challenge of how to convey their vision and communication to the rest of their team. We’re here to connect you with the knowledge that you need to succeed. Do not be the effect of what you don’t know! 

Key Takeaways/Points 

  • You need ACTIONABLE tips 
  • Your staff knows when you’re uncertain 
  • Get access to powerful resources 
  • The future is the Pay-for-performance business model 
  • Know your button, message and call-to-actions (CTAs) 
  • Confront your mysteries 
  • The national average units of care delivered is 3.75  
  • Know your average collections per visit! 
  • You don’t have to know how to credential 
  • Don’t take on a partner if you can help it 
  • Leverage your money, don’t spend it 
  • You can get consistency in your clinics and employees 
  • Stay compliant with referral marketing 
Physical Therapy Health Check Quiz

Episode 162: Top 3 Physical Therapy Referral Marketing Solutions

By |May 5th, 2021|Podcast|

Whether you are new, established, or have been in the game for decades – you need to know how to better market for referrals for your private practice. There is ALWAYS room to grow. Learn successful strategies to stand out to your referral sources and patients in your market.  

Key Takeaways/Points 

  • Be willing to look 
  • Make your practice stand out 
  • Evaluate your practice from the eyes of your consumer 
  • Survey your patients (and USE this data) 
  • Be consistently yourself 
  • Run the NPS (Net Promoter Score) 
  • Find a need and fill it (better than your competitors!) 
  • People want convenience  
  • Patients need to know that your clinicians are experts in their fields 
  • Alleviate the top 3 financial concerns of your patients 
  • Your patients are your most important messengers to the medical doctors 
  • Referrals need “Patient care results as communicated by the patient” 
  • Patient engagement through games, community events, blogging 
Physical Therapy Health Check Quiz

Episode 161: How to Increase Your Revenue with Standard Operating Procedures

By |April 28th, 2021|Podcast|

I know we did an episode on this topic recently, but we have more to say! This is especially relevant for all of our existing clinics out there. Don’t be the therapist who just “happens” to be a practice owner. Establish a viable and expanding practice that adheres to your policies. 

Key Takeaways/Points 

  • You have to be willing to look 
  • SOP’s create certainty 
  • Ask yourself what you can do to 1. Lead 2. Educate 3. Motivate 
  • Wear your CEO hat – know when to outsource 
  • Nurture your employees, referrals, and patients 
  • Make sure your planning is in place (Business Strategic Plan) 
  • Reduce confusion and increase efficiency with: 
    • Onboarding checklist 
    • Firm Policies & Procedures 
    • Hat Folder 
    • Monthly Staff Meetings 
  • Don’t compromise your values 
  • Put your staff first 
Physical Therapy Health Check Quiz
MEG April 2021 Zoomcast Registration

Episode 160: How to Find Your Place in Your Market

By |April 21st, 2021|Podcast|

Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this – dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice.  

Key Takeaways/Points 

  • Calculate your cost per visit – majority are between $45-$55 a visit 
  • The greatest things in life come when you step outside your comfort zone 
  • Do not talk yourself out of your goals 
  • Business 101: Find a need and fill it 
  • Don’t chase “shiny objects” 
  • Protect Your Purpose 
  • Two greatest challenges 1) Getting fully paid for what you do 2) Getting the public to understand what you do 
  • Why should someone pick you? Patient’s success stories and market differentiators (ex. Neubie E-Stim) 
  • How to evaluate market: local Realtor, Police Office, County Planning & Development Office, Google search! 
  • Find population density: how many other clinics are within a 30 min drive and how many PEOPLE are within an hour drive, and divide  
  • Evaluate average household income and age demographics of community 
  • Need Proforma and cash-flow projections, market analysis, financial plan, operating Business Strategic Plan, and Production Center Formula 
Physical Therapy Health Check Quiz

Episode 159: Relevant Solutions to Common Problems

By |April 14th, 2021|Podcast|

Bright ideas without applicable tools won’t get you anywhere. Confront what you don’t know and learn what areas of your business you should be focusing on. Remember, in the areas where people lack certainty, many will choose to do nothing. Don’t do nothing – grab the steering wheel of your future!  

Key Takeaways/Points 

  • A bit of advice: Do NOT do your own Credentialing 
  • Be willing to experience anything 
  • Stop running your practice as a democracy  
  • Don’t get a partner just to solve your problems 
  • Find the right “Why” to the problem by looking, not listening 
  • Know what to outsource 
  • Become the Go-Getter Owner! 
  • Being a good leader isn’t natural – it has to be cultivated 
  • Transparency breeds trust 
  • Organization gives comfort 
  • Hat, Stats and Products 
  • Stay in good communication with your staff 
  • Have games for patients AND staff 
  • Onboarding process: 1st – Good employee 2nd – Good employee in position 
Physical Therapy Health Check Quiz
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