Episode 42: Why Organization & Structure Matter

Ask yourself the following two questions and then have someone else ask the same two questions to your staff. 

  • How do you feel about the way your company is organized, it’s corporate structure, or lack there of?
  • How do you feel about the way communication is run within the company is it coordinated and uniform to all?” 

These are two of the eight questions I ask staff members when I’m doing a practice evaluation visit. Which one do you think is more likely the actual Problem verses the Symptom of the underlining problem? 

The root of private practice problems begin with western civilization’s medical model build exclusively on the backs of big pharmacy corporations that are 100% profit driven. Just step back and look at what’s going on in traditional medicine; doctors are taught to work exclusively on treating the patients symptoms. Want to have your mind blown? Go to Netflix and watch the documentary called “What the Health.”

Whether you’re treating your patients or managing your staff, you have to start with your organizational set up. This ensures that your practice functions effectively. If lack of proper organization is the root of the problem, you’ll have a lack of clearly defined roles and responsibilities; resulting in a lack of communication, leading to a lack of transparency or trust.  

KEY POINTS

  • Great leaders are people who earn your respect via follow through and commitment. This requires your staff’s honesty in return via transparent communication back. 
  • Transparency breeds trust and it goes both ways. 
  • Lack of good structure and organization is always the primary problem and lack of good communication is typically the symptom of that problem. 
  • An owner must be taking actions today that are creating on intended results you want to achieve 6 to 12 months out. Your Clinical Director and Office Manager should be looking one to three months out, while staff is working on one to three weeks out. 
  • Three main tools for successful structure: 
    • Display your company organization chart on the wall for everyone to reference. It should be complete with every position needed, what the products are for each position, and what statistics will be used when measuring their success with getting their productsKnow that this should be changing all the time as you grow. 
    • Manage by statistics and build your practice according to a hiring compliment will help you stay ahead of your growth and prevents under- and over-staffing.
    • Maintain a company communication policy between individuals. Additionally, commit to regular weekly and monthly meetings which are never infringed upon.   

If you’re ready to learn more about how MEG can help with your comany’s organization and structure deficits, contact us to schedule a FREE consultation where you can tell us what your struggles are. Make 2019 a great year for YOUR practice.

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