We are starting to see a slow turn of events throughout the country in terms of this pandemic.
Restrictions are being lifted and businesses are entering phases of reopening, varying state by state. While this is promising, we still have a significant stretch of runway ahead of us until full takeoff.
We still have the time and space to view our company with the new perspective necessitated by Covid-19; to reflect on which parts of our business can remain, and which parts need to be adapted to our new environment.
One key element of any private practice is Marketing & PR (Public Relations). Think of it this way: as people shop for the best place to entrust their physical well-being, somewhere they can feel safe and cared for, the first thing they will encounter is your “storefront” – aka how you present through your website, social media, etc.
NOW is the time to take a closer look at how you’re putting yourself out there. Is your brand consistent across your social media platforms, such as FaceBook, Twitter and Instagram? Is your company even represented on these sites? Is your website clear and easy to navigate?
Believe it or not, this is an important (nay, critical!) part of your practice to evaluate. It is likely the first thing your public will encounter, and often this first impression will act as a major deciding factor.
For example, at MEG Business Management we’ve recently given our own Marketing division a facelift, implementing a consistent, weekly content schedule that includes campaigns such as: “Meme Mondays”, #WalkAndTalks with Brian, Thursday live Zoom Chats, and “Fun Fridays.” You can find these on our FaceBook @MEGBusinessManagement, LinkedIn @MEG – Physical Therapy Business Coaching and Billing Solutions, Twitter @MEGbusiness, and Instagram @megbusinessmgmt.
These are just a few examples of the many ways that we try to connect with and engage both our public, and our staff. At MEG, we believe that the more communication the better – as this leads to transparency, which thereby inspires trust.
We hope that this inspires you to get creative with your Marketing Dept., and if nothing else, reminds you that there is no time like the present to make the changes necessary to expand your reach! At the end of the day, more reach = more people helped, and more lives changed. This is what we want, right?!
Get on board, and if you have any questions or would like guidance in implementing these, or any of our many tips for business success, reach out to us at firstname.lastname@example.org