This week, we’re chatting with Heidi Jannenga, PT, DPT – co-founder and president of WebPT. She’s talking with Brian about changes in the Physical Therapy industry and challenges that outpatient rehabilitation therapists face and why understanding the regulatory changes is so important. Brian and Heidi also talk about how owners can remain competitive in private practice as well as why being forward-thinking and transparent is essential to great leadership. Listen in for a great discussion!
Key Takeaways
- Why private practice owners need to know who their real competition is and how to acquire patients based on the market and regulatory environment. Understanding direct access and telehealth and the evolution of both (especially from a regulatory standpoint) is so important.
- There needs to be a fundamental shift within our profession and how we practice – you have to leave the concept of market competition and enter the area of market creativity.
- The future of being successful in private practice is not adopting the best practices or KPI’s (key performance indicators) of those around you – owners need to stop chasing what others have done and be forward-thinking.
- Why you need to have a growth mindset and why having the right people alongside of you is so important to success as you scale your business.
- Really hard decisions are often the right decision – being transparent and sharing the strategy and the why behind those tough decisions helps the transition. Heidi talks about her transition from the clinical space to the tech space and some tough decisions that WebPT has gone through.
- 70% of Americans live within 5 miles of one of the 10,000 CVS stores. Heidi shares a few statistics that show the change in access to care and how technology plays into this.
- Why avoiding burnout among clinicians and owners is so important to protecting and changing the future of the Physical Therapy industry.
Worth Checking Out
- WebPT Blog
- State of Rehab Therapy Report
- Episode 84 with Cristina Faucheux
- Go Giver Book
- WebPT’s Ascend 2020
About Heidi Jannenga
Dr. Heidi Jannenga, PT, DPT, ATC, is the Co-Founder and Chief Clinical Officer of WebPT, a seven-time Inc. 5000 honoree and the leading software solution for physical, occupational, and speech therapists. Heidi advises on the company’s strategic direction and product innovation, while advocating for the rehab therapy profession on an international scale. Since starting the company in 2008, Heidi has guided WebPT through several milestones, including a seed round with Canal Partners, VC round with Battery Ventures and most recently a partnership with PE firm Warburg Pincus; five acquisitions, and numerous awards, including best in KLAS, Best Places to Work and Inc.’s Top Company Culture. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for Ernst and Young’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. She also is an active member of the YPO Scottsdale Chapter. Her proudest accomplishment is being a mom to her daughter Ava. She also enjoys traveling, hiking, Taiko drumming and practicing yoga in her spare time.
Follow Heidi
If you’re interested in learning more about MEG and how we are committed to helping PT private practice owners through our outsourced billing, management and virtual training programs, contact us to set a free, no-obligation practice assessment.
Brian Gallagher, PT is the founder and CEO of MEG Business Management, LLC. He has more than 27 years of experience in the field of rehabilitation and 19 years in business and specializes in Physical Therapy practice management and executive coaching nationwide. As a licensed business management consultant, Brian has helped hundreds of business owners nationwide improve their business operations through proper restructuring to achieve improved systems of efficiency and productivity as well as marketing and sales with effective public relations which have proven results for double-digit growth year-over-year with businesses around the country.
