PT Private Practice Considerations 2020

Episode 85: Innovative Considerations for Success in Private Practice (feat. Heidi Jannenga from WebPT)

This week, we’re chatting with Heidi Jannenga, PT, DPT – co-founder and president of WebPT. She’s talking with Brian about changes in the Physical Therapy industry and challenges that outpatient rehabilitation therapists face and why understanding the regulatory changes is so important. Brian and Heidi also talk about how owners can remain competitive in private practice as well as why being forward-thinking and transparent is essential to great leadership. Listen in for a great discussion! 

Key Takeaways

  • Why private practice owners need to know who their real competition is and how to acquire patients based on the market and regulatory environment. Understanding direct access and telehealth and the evolution of both (especially from a regulatory standpoint) is so important. 
  • There needs to be a fundamental shift within our profession and how we practice – you have to leave the concept of market competition and enter the area of market creativity. 
  • The future of being successful in private practice is not adopting the best practices or KPI’s (key performance indicators) of those around you – owners need to stop chasing what others have done and be forward-thinking. 
  • Why you need to have a growth mindset and why having the right people alongside of you is so important to success as you scale your business.
  • Really hard decisions are often the right decision – being transparent and sharing the strategy and the why behind those tough decisions helps the transition. Heidi talks about her transition from the clinical space to the tech space and some tough decisions that WebPT has gone through. 
  • 70% of Americans live within 5 miles of one of the 10,000 CVS stores. Heidi shares a few statistics that show the change in access to care and how technology plays into this. 
  • Why avoiding burnout among clinicians and owners is so important to protecting and changing the future of the Physical Therapy industry.  

Worth Checking Out

About Heidi Jannenga

Dr. Heidi Jannenga, PT, DPT, ATC, is the Co-Founder and Chief Clinical Officer of WebPT, a seven-time Inc. 5000 honoree and the leading software solution for physical, occupational, and speech therapists. Heidi advises on the company’s strategic direction and product innovation, while advocating for the rehab therapy profession on an international scale. Since starting the company in 2008,  Heidi has guided WebPT through several milestones, including a seed round with Canal Partners, VC round with Battery Ventures and most recently a partnership with PE firm Warburg Pincus; five acquisitions, and numerous awards, including best in KLAS, Best Places to Work and Inc.’s Top Company Culture. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for Ernst and Young’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. She also is an active member of the YPO Scottsdale Chapter. Her proudest accomplishment is being a mom to her daughter Ava. She also enjoys traveling, hiking, Taiko drumming and practicing yoga in her spare time.

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