physical therapy website best practices

How an Optimized Physical Therapy Website Generates More Sales

Your physical therapy website is your digital storefront. 

It’s how your prospects will find you, learn about your practice, and it ultimately influences their decision to book with you. Talk about judging a book by its cover – the messaging, images, and experience of your website is going to be directly compared against the competitors in your neighborhood.


We live in a digital world. According to Statista, 70% of consumers use the internet to find a local business at least once a month. That’s why your physical therapy practice needs an up-to-date, high-performance website that is as cutting-edge and impactful as your patient results.

If you want to attract, engage and delight new clients, use these tips to put your best face forward with your physical therapy website design.

Physical Therapy Website Design Best Practices


1. Focus on Educational Content

Your potential patients have a problem (ex. the need for physical therapy or other wellness services), and they are looking for a solution (i.e. your services). They’ll likely take to the internet to look for answers and ask questions such as:

  • Who is the best physical therapist near me?
  • What does a physical therapist do?
  • What does (therapy type) consist of?
  • Who is the best therapist to see for (their specific injury)?

By joining the conversation online and answering the questions your ideal client asks, you’re positioning yourself as a trusted resource. Plus, quality content is helpful for on-page SEO.


2. Practice Good On-Page SEO

Web admins and content creators who focus on Search Engine Optimization (SEO) when creating a physical therapy website will rank faster in search engine pages than those who don’t. 

On-page SEO is based first on having quality content your users want to read. The job of a search engine is to provide the best answer to a user’s question, so always start there.

And since content alone isn’t everything; you must also consider:

  • Optimized for mobile responsiveness (how most users search these days)
  • Optimized for page speed (since users don’t like to be kept waiting)
  • Optimized Page titles, meta description and URL (so search engines can easily follow)
  • Image Alt-text and accessibility features (more things to make search engines happy)


3. Don’t Forget Local SEO

Ranking on search engine results pages is excellent, but embracing local SEO to help patients close to you is vital in this industry. Search engines consider user intent and want to display the physical therapy websites a person can travel to.

Your physical therapy website should include location, hours, a map, local cross streets and more. Be sure this information matches the info on local directories such as Yelp, your Google My Business listing and social media pages.


4. Capture Your Leads, Then Nurture Them

Your website should connect you with your prospective patients. 

Many may call you right away to schedule an appointment, but you also want to appeal to those who prefer to receive more information via other methods such as email and text. Using a variety of conversion paths, you can help your users find what they’re looking for, request more information via forms on landing pages that are built to convert, and continue to gather email and contact information for your Customer Relationship Management (CRM) system.

This CRM is very important because as you build out your marketing list, you can use email marketing, ads, blogs, social posts, etc. to promote education and services to prospects and clients that will keep you top of mind to solve their challenges and help you increase revenue. 


A 360 Degree Support Solution for Physical Therapy

If you are looking to redesign or build a website for physical therapy, look no further. 

The private practice experts at MEG specialize in being a complete practice management solution for our clients, including building effective physical therapy websites. Learn more about how we can help you create a high-performance physical therapy website that becomes your hardest-working salesperson.

Physical Therapy Website Design Services

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