Whether you have multiple offices or just one, it’s important to recognize that every successful small business grows through three distinct phases of business development. Most private practice owners are unaware of these phases and what is required to efficiently progress smoothly through each phase for successful business growth and development. It is quite common for unknowing owners to find themselves falling further behind and becoming more and more frustrated with the way things are going due to lack of structure, and lack of standard operating procedures that match their current state of business size and development. These challenges are largely due to a lack of knowledge and lack of available processes to handle staffing and operating needs.
While it is the CEO and executive that has the larger vision, they also need to set into motion the structure and systems of operation necessary for individuals to gain clarity from so they can be successful in their roles and responsibilities.
What took Brian years to learn, develop and implement can now be mastered in a few months if not weeks should the owner set aside just two hours a week for their own professional enhancement. In order for that to happen, owners must consider that we don’t have all the answers and that a coach can help develop us into the owner we want to be – recently Brian shared the four types of common PT Owners, but this week he’s sharing how to build your own ideal practice.
Know that it takes a team to win. Invest in those around you and delegate more.
Understand the seven divisions that are in play every day in your clinic and identify their products.
Your personnel is the most important element to your clinic’s success. Develop a solid onboarding training system with professional enhancement programs to continuously invest in your human capital.
Structure dictates function. Let everyone know what your company’s organization chart looks like. You need each person to stay in their lane, and eliminate the jack of all trades people from your ranks as you move from infant phase to adolescence phase.
Ensure everyone knows what your company goals are and where you are trying to take the group this year and in future years. It is the duty of the CEO to align the efforts of their staff in one direction to reach business goals. This can only be done with transparency and by letting your team know how their efforts are contributing to the overall success of the group.
If you want to learn more about the key structural changes between the infant phase, adolescence phase and mature phase for your unique practice, reach out to Brian and he can work it out with you specifically for your very own situation.
You CAN make a change and you CAN improve your part in this process. It starts with YOU, the owner and by holding your staff to the same set of standards you are holding yourself to. If you want to be a better owner you have to invest in training for yourself AND for your key staff members so that as a unit, you can run a more successful practice. Schedule a practice assessment call with Brian to get recommendations on how to maximize production and efficiency for you the owner and to learn about those key structural changes.
Brian Gallagher, PT is the founder and CEO of MEG Business Management, LLC. He has more than 27 years of experience in the field of rehabilitation and 19 years in business and specializes in Physical Therapy practice management and executive coaching nationwide. As a licensed business management consultant, Brian has helped hundreds of business owners nationwide improve their business operations through proper restructuring to achieve improved systems of efficiency and productivity as well as marketing and sales with effective public relations which have proven results for double-digit growth year-over-year with businesses around the country.