This week we’re talking about social media and internal marketing best practices. After PPS, one of the hot topics was marketing and how to get new patients without going out knocking on doors. I brought in our marketing director, Heidi Schmidt, to talk social media and internal marketing best practices.
Key Talking Points
- Be consistent with you online marketing. Whether you’re active on one social network or five, consistency is key.
- The types of posts we reference (and we’ll elaborate on these with examples in a blog post soon), are:
- Value post
- Recognition post
- Story post
- Engagement post
- Call to action post
- Some of the resources we referenced are:
- Our recent blog post on best social media management tools.
- Freakishly Effective Social Media can be found here.
- The Purple Cow by Seth Godin can be found here.
- Unroll.me – Heidi’s magical email management app. Roll up those spammy emails into one email.
- It’s all about value. What value are you adding to your visitors? Consistently, when it comes to social media, it’s about the “WIIFM” or “what’s in it for me?”
- The Practice Management Ebook can be downloaded here.
- Want to get our upcoming Social Media eBook? Sign up here and you’ll get an email as soon as it’s released.
About Heidi
Heidi is the marketing and social media director for MEG. She comes to us with over 10 years of marketing experience in the agency, nonprofit and healthcare sectors. She’s an expert in Hubspot marketing automation and content marketing methodology. In 2015, a campaign she managed for a healthcare client was awarded the Client Campaign of the Year award at the Inbound Marketing Conference and had generated over $20,000 in revenue and resulted in an 80% year over year increase in website traffic. You can connect with her on Linkedin or Twitter.
Brian Gallagher, PT is the founder and CEO of MEG Business Management, LLC. He has more than 27 years of experience in the field of rehabilitation and 19 years in business and specializes in Physical Therapy practice management and executive coaching nationwide. As a licensed business management consultant, Brian has helped hundreds of business owners nationwide improve their business operations through proper restructuring to achieve improved systems of efficiency and productivity as well as marketing and sales with effective public relations which have proven results for double-digit growth year-over-year with businesses around the country.
