This week we’re talking about social media and internal marketing best practices. After PPS, one of the hot topics was marketing and how to get new patients without going out knocking on doors. I brought in our marketing director, Heidi Schmidt, to talk social media and internal marketing best practices.
Episode at a glance:
- Be consistent with you online marketing. Whether you’re active on one social network or five, consistency is key.
- The types of posts we reference are:
- Value post
- Recognition post
- Story post
- Engagement post
- Call to action post
- Some of the resources we referenced are:
- Our recent blog post on best social media management tools.
- Freakishly Effective Social Media can be found here.
- The Purple Cow by Seth Godin can be found here.
Brian Gallagher, PT is the founder and CEO of MEG Business Management, LLC. He has more than 27 years of experience in the field of rehabilitation and 19 years in business and specializes in Physical Therapy practice management and executive coaching nationwide. As a licensed business management consultant, Brian has helped hundreds of business owners nationwide improve their business operations through proper restructuring to achieve improved systems of efficiency and productivity as well as marketing and sales with effective public relations which have proven results for double-digit growth year-over-year with businesses around the country.
