Knowing what it takes to properly communicate your message with your clinic staff allows you to be better understood and gain group agreement. It’s usually an out reality point on behalf of the therapists that makes these conversations seem so difficult. When you add to it the fact that the approach may be off, or if the message you are trying to convey is not what they are hearing, things can get difficult.
This week, I’m talking about the most effective ways to cross the most common bridges. Last week at PPS and in many conversations with owners, I consistently hear about a lack of understanding from their therapists on things that we once believed to be understood. If you know how to handle personnel in manners and with integrity, then you will find it to be much easier to bring about agreement.
Personal growth can only occur when you get out of your comfort zone and confronts staff. You need to be willing to stand up for policies as they are written for a reason.
Granting all staff appreciation and validation are two entirely different things. We talk about why.
We talk about technique and tools to confront therapists and staff that might be causing challenges.
First, understand the importance of letting them speak first. Acknowledge what is being said though do not necessarily agree with it. Acknowledgement is not automatically agreement.
Remind them of the purpose, goals, mission, and the policies and procedures they signed up for. Remind them that nothing has changed on your end so you’re looking for them to remain in exchange.
We talk about the definition of a great employee and how that relates to the products they produce and how they are measured against these products. Go through the performance review form.
Most therapists will push back on what can be handled with the use of a status sheet. This lays out what they are to do in exchange for what you provide them (salary, benefits, etc…).
As an owner, you need to lay out the Business Strategy Plan summary (BSP), the marketing program and the marketing campaigns every two months.
You can handle the efficiency and productivity issue by reminding your therapists that they do not bill.
If you’re having challenges with your staff – therapists or admin – and want to talk solutions, schedule a consultation. Additionally, we’re always looking for topics that YOU want to hear about – share what you’d love to learn more about in our survey.
Brian Gallagher, PT is the founder and CEO of MEG Business Management, LLC. He has more than 27 years of experience in the field of rehabilitation and 19 years in business and specializes in Physical Therapy practice management and executive coaching nationwide. As a licensed business management consultant, Brian has helped hundreds of business owners nationwide improve their business operations through proper restructuring to achieve improved systems of efficiency and productivity as well as marketing and sales with effective public relations which have proven results for double-digit growth year-over-year with businesses around the country.