Episode 183: Marketing to Doctors Versus to Patients

How do you market for doctor referrals versus to patients of physical therapy? Where are the majority of your patients coming from? Learn different strategies of how to maximize your approach to getting your good deeds well known in the community.  

 Key Takeaways/Points 

  • Drop off a physician information pack 
  • Foster your relationships with physicians 
  • Remember: Interested versus Interesting 
  • Communicate how you’re different 
  • Promote your quality control measures  
  • Promote your clinical efficiency 
  • Have a genuine elevator pitch 
  • Where are your patients coming from? 
  • The top clinics are getting over 60% of evals from return business 
  • To the patient: “Do you know anyone else I can help?” 
  • Put out educational value 
  • Explore Digital Marketing opportunities 

Resources: 

MEG Academy - Physical Therapy Business Management Solutions

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