Episode 138: Understanding the Compliance Behind Internal & External Marketing

Today we kill multiple birds with one stone, so to speak. It’s time to confront what you might have been ignoring to emerge into 2021 poised for success – without making the same mistakes. It’s time to think ahead and learn what strategies you can employ for greater success with your Internal and External Marketing, while remaining Compliant!  

Episode at a glance: 

  • Beware the Marketing referral program (pot-hole for non-Compliance!)  
  • Your “market” is anyone within a 30-min drive of your office 
  • YOU establish your Company Culture 
  • Patient Care Representative (PCR) = Internal Marketing 
  • Front Desk Coordinator and therapists are ALSO part of Internal Marketing 
  • External Marketing: social media, website, radio and newsletters 
Physical Therapy Marketing Strategies Toolkit
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