Episode 407: Margin Pressure, Burnout, and AI: A Deep Dive into WebPT’s 2025 State of Rehab Report
In this episode of Physical Therapy Private Practice Secrets of the Top 10%, Brian Gallagher sits down with Dr. Heidi Jannenga, co-founder of WebPT, to unpack the key insights from the 2025 State of Rehab Therapy Report. Together, they explore the biggest forces shaping private practice today—margin compression, clinician burnout, administrative burden, and the rapid rise of AI and automation in healthcare.
- The biggest trends from the 2025 State of Rehab Therapy Report and what they mean for private practice owners.
- Why margin compression and rising costs are forcing clinics to rethink their business models.
- How clinician burnout and workforce challenges are impacting hiring, retention, and clinic culture.
- The disconnect between clinic owners and clinicians—and how leadership can close the gap.
- Why smaller practices are slower to adopt new technologies and what’s holding them back.
- How AI, automation, and digital tools are beginning to reshape rehab therapy operations.
- Practical strategies for staying profitable and competitive heading into 2026 and beyond.

