Episode 353: Profits, Not Patients: The Real Challenge for 2025
In this episode, Brian dives into a critical topic for physical therapy private practice owners in 2025: profitability. While patient volume is often strong, ensuring a sustainable and profitable practice is the real challenge. Drawing on over 30 years of experience and countless practice assessments, Brian shares actionable strategies for financial success, including diversifying services, leveraging automation, and outsourcing administrative tasks. This episode features an in-depth case study on the financial dynamics of running a 2,100-square-foot clinic, offering practical insights for practice owners at any stage of their journey.
Resources Mentioned:
- WebPT State of Rehab Therapy Report
- The “Neubie eSTIM” system for cash-based services.
- Contact Brian for a free practice assessment via Zoom.
Check out our Linktree for links to more guides, resources, and all our socials!

