Episode 160: How to Find Your Place in Your Therapy Market
Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this – dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice.
Episode at a glance:
- Calculate your cost per visit – majority are between $45-$55 a visit
- Do not talk yourself out of your goals
- Business 101: Find a need and fill it
- Don’t chase “shiny objects”
- How to evaluate market: local Realtor, Police Office, County Planning & Development Office, Google search!
- Find population density: how many other clinics are within a 30 min drive and how many PEOPLE are within an hour drive, and divide
- Evaluate average household income and age demographics of community
Resource Link: What Is the Average Income in the United States? (thebalance.com)
Resource Link: Average Household Income in the United States (arcgis.com)
