PT Private Practice: Secrets of the Top 10%


PT Private Practice: Secrets of the Top 10%2020-05-12T10:10:02-05:00

Podcast 110: Business as (Un)usual… and What You Can Do About It!

By |April 22nd, 2020|Podcast, Uncategorized|

On today’s podcast, Brian hits on the realities of what is needed as a CEO & Leader through this pandemic. He gives his best advice on how to manage the PPP loan, and how to stay grounded and objective during these unusual times. Brian encourages his listeners to look ahead and make the smartest changes for the present moment, and the near future. Tune in to learn how to be the most effective leader possible through these current challenges.

Key Takeaways/Points

  • Be smart about how you use your funds across the 8 weeks
  • A good CEO is creating/planning 3-6 months out
  • Keep the morale of your staff high! Its likely they are feeling uncertain
  • Get the executive ability to Confront
  • Align your practice model with your ideal scene
  • Invest in the greatest asset in your company: your people. Invest in training/educating yourself and your staff!
  • There are certainly going to be operational changes in our profession
  • Now is also the time to make personnel changes to reflect this new environment
  • Key secret to success: hire people with high responsibility level and then invest in them educationally (dont hire the resume)
  • (Now is the BEST time to open a clinic!)
  • Use this time to build your brand!
  • If you keep doing what youre doing, youre going to keep getting what youve got.– Brian


Resources mentioned:

Episode 109: Getting to the Bottom of Billing

By |April 15th, 2020|Podcast, Uncategorized|

On this podcast, Brian dives into what is needed from a physical therapist’s perspective for a very important division – Billing & Collections. He explores the benefits of going with a smaller PT billing group, and how to get to the bottom of the problems you could face in your billing – as PTs weren’t trained to do this! In order to have the best billing service and the best practice, you need to take responsibility and be “at Cause” over your billing.


  • Taking what your billing dept. says for 100% true, is the first mistake you could make – unless you audit
  • Always ask WHY something is the way it is, and get the facts
  • Inspect your finance line at least twice a year
  • Monthly staff meetings with Finance Dept. is key
  • We operate this department with a high level of communication
  • It is in your best interest to put your billing in the hands of professionals who do exclusively physical therapy
  • Don’t ever let one person be accountable for everything in this department
  • Do you have the expertise to do your billing? If not, think of out-sourcing
  • If you’re paying 9%, you’re paying too much
  • No overhead with out-sourced billing!
  • Do not fix other people’s errors – send them back to the person who made it for them to fix

Resources mentioned:

  • Email:
  • Article from Impact Magazine: Click Here
  • FREE Billing Assessment form: Click Here
  • Tune in to our live Zoom Chat on Thurs (4/16) at 4:30pm (EST), where we will be joined by key members of our Billing Team! We will share a link on our Facebook page on the day of the zoom chat.

Episode 108: The Opportunity for Change is NOW

By |April 8th, 2020|Podcast, Uncategorized|

Life has been crazy for all of us within the past few weeks. In this week’s podcast, Brian addresses Compliance and strives to give his audience the means to raise the bar and think outside the box during these deeply transitional times. Tune in for advice on how to re-examine your life and ask yourself: “Am I living my life to my maximum potential?” It’s your turn – now is the BEST opportunity for change in your business. 


  • This week = Compliance 
  • NO better time to start a business than right now
  • Generate 20% of your revenue through cash-based services
  • Hybrid restructuring for your business to capture innovative services
  • First, you’ve got to invest in yourself and your team
  • Check out our live Zoom Chat from 4/7 to hear from Daniel Hirsch (the king of Compliance!) on YouTube
  • Best businesses to come out of financial crisis do NOT miss window of time to train and invest in your staff
  • Goal: increase consistency and responsibility within your clinic
  • To help you with this, we want to give back by offering discounts on MEG Academy training so you can educate your staff (contact us for more info!)
  • Develop your environmental game plan
  • Try to get your PPP application in this week
  • This is the time when personal integrity matters the most

Important Links and Info:

Zoom Chat 4/7:

Daniel Hirsch:

Daniel Seidler: at TelePT Solutions

Quinn Worton: 

Episode 107: Cash-Based Services That Will Help You Survive the Pandemic

By |April 1st, 2020|Podcast, Uncategorized|

On this weeks podcast, we welcome two Guest Speakers! Jason Waz (DPT, NeuPTTech) and Jillian Warwick (NTP,, nutritional therapist) join Brian to discuss cash-based service options to help get practice owners through these challenging times. Remember, Brian recommends that 20% of your gross income be cash-based.



Jason Waz:

  • In a way, the Neubie E-Stim technology allowed him to be somewhat prepared for this pandemic
  • Cash-based referrals have not slowed down
  • Neubie E-Stim: pulse-direct current device that addresses the Autonomic nervous system
  • Benefits to using the Neubie:
    • Once you learn the “mapping” program, you will find the neuromuscular dysfunction from visit #1, 100% accurate, every time.
    • Within 4 sessions, you will notice a significant improvement.
    • You can train all your staff and you’ll get the same results with the device.
  • Can improve overall health through the nervous system.
  • Improves Heart-rate variability (HRV).
  • The machine system is mobile.


Jillian Warwick:

  • Not a one-size-fits-all meal plan
  • Finds out what works best for your body, bio-individuality
  • Holistic approach
  • Root causes to certain symptoms
  • There is so much that pertains to PT that can be addressed through diet
  • Offers protocols that address specific issues (inflammation, digestion, hormonal health, anti-aging, etc)
  • Can easily be done virtually, schedule is flexible
  • Jillian will coordinate her programs with your line of care in your practice
  • Costs you nothing, you get percentage of package, contracted relationship
  • Special offer for the first 15 people!


Important Links and Info:


Jason Waz information:



Jillian Warwick information:


FB: @livewellbeyond

IG: @livewellbeyond


In the meantime, if you have any questions about how to manage your practice during this pandemic, please reach out to us. We’re here to help give you the information you need to effectively manage your personnel and your business during this time of crisis.

Click the image below to access our Covid-19 Resource page:

COVID 19 resources PT owners

Episode 106: How to Adapt and Evolve Your Practice in a Time of Crisis

By |March 25th, 2020|Podcast|

This week, Brian discusses what you can do now to help your patients by taking new actions to keep up with the ever-changing circumstances of PT during Covid-19. He attempts to steer the mentality away from hoarding and cost-cutting, and more towards growth and perseverance in business. You need to “out-create” it by expanding and strengthening your practice. Tune in for tips on how to adapt and evolve your business in response to this crisis, and beyond.


  • Personal integrity – doing the right thing, even when no one else agrees
  • Now is the best time to change old ways, and even to open a practice!
  • There is more opportunity now than ever
  • Time is yours to control, it’s up to you
  • Good control comes from the combination of knowledge and responsibility
  • Be at Cause, as opposed to at Effect (of the government’s decisions, etc.)
  • You must disconnect emotion from money
  • Now is a great time to invest in training to be a better CEO
  • Once this is all over, DO NOT GO BACK TO TREATING LIKE IT’S 1995
  • You need to restructure to have 3 revenue streams
  • 3 most important things in practice: a) driving new business to your door b) enhancing employee satisfaction c) giving back to your referral sources – Focus on these!
  • Ideal Practice Model components (from executive training*):
    • Out-source your billing (this is a clerical job – there’s no reason you should be doing it)
    • Land a market differentiator such as with advanced, innovative technologies (Ex. Telehealth, Neubie)
    • Invest in mastering digital social media marketing
    • Master rapport by forming golden relationships with your patients, medical professionals, allied health professionals, community business leaders/organizations, charitable organizations, and local media outlets
    • Providing cash-based services to hit the target of 20% per year in cash out of total GI (Ex. nutritionist, dry needling, laser)
    • Better manage your personnel through a CDT program


*To gain a more detailed understanding of each of these key elements and how to utilize them as a soft reset for your practice (or how to take advantage of this ideal time to open up your office):

**Join us on ZOOM live chat session on Wednesday the 25th, at 7pm EST @

***Links Brian mentioned:

In the meantime, if you have any questions about how to manage your practice during this pandemic, please reach out to us. We’re here to help give you the information you need to effectively manage your personnel and your business during this time of crisis.

Click the image below to access our Covid-19 Resource page:

COVID 19 resources PT owners