As the chief executive and leader of your practice, you need to focus your efforts on running the operations and managing your personnel. Part of accomplishing that is surrounding yourself with well-trained staff who are able to get their products. When it comes to marketing, to be successful you need four elements:
- A marketing program
- A marketing budget
- Marketing structure
- Well-trained marketing staff.
Your annual marketing program is the road map that your marketing director will follow when building out the campaigns and setting weekly and monthly targets. Below are ways to get the elements right and then five tips for winning at marketing. In this two-page tip sheet, you’ll learn five strategies that will complement your marketing campaigns and enhance your online marketing efforts.
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